Performance Marketing Manager

Rilla is a leading conversation intelligence software company focused on improving in-person sales for blue-collar businesses. They are seeking a Performance Marketing Manager to take full ownership of their paid media program, scale their advertising efforts, and drive significant revenue growth through effective campaign management and creative testing.

What you'll do:

• Take full ownership of Rilla's paid media program. We're spending ~$4k/day across Google, Meta, LinkedIn, YouTube, and we want to scale significantly
• Audit what we've built so far, find the gaps, and turn a promising channel into a machine
• Own end-to-end campaign execution: audience targeting, ad creative briefs, bidding strategy, budget allocation, landing page optimization
• Track CAC, ROAS, pipeline contribution, and conversion rates at every stage of the funnel. Report on them clearly
• Run constant experiments. New channels, new creatives, new audiences, new copy. Kill what doesn't work fast, double down on what does
• Build a repeatable creative testing process: hooks, formats, angles, messaging. We should always know what's resonating and why
• Produce ads that don't look or feel like typical B2B garbage. Our customers are tradespeople, not software buyers
• Build out tracking and attribution so we know exactly what's driving revenue (UTMs, pixels, tag management, CRM integration)
• Work closely with sales to make sure the leads you generate are leads that close

What they're looking for:

• 2+ years running paid media campaigns in-platform (Google Ads, Meta Ads, LinkedIn). Not just managing agencies
• Taken an existing paid program and scaled it. You know how to find the levers that unlock the next order of magnitude
• You're comfortable in spreadsheets, dashboards, and attribution models, and you can tell a story with data
• B2B SaaS experience, ideally selling to non-tech audiences
• Strong opinions on ad creative. You know what stops someone from scrolling, even if you're not the one designing it
• Experience with conversion tracking, Google Tag Manager, and CRM systems (HubSpot, Salesforce, etc.)
• You'd rather launch 10 tests this week than spend a month planning the perfect campaign
• Nice to have: web development skills. You can spin up landing pages, tweak funnels, or build quick experiments without waiting on engineering

Benefits:

• Relocation assistance