Product Manager, New Products

Drive Medical is a manufacturer of medical products serving homecare, long-term care, retail, and e-commerce channels worldwide. The Product Manager, New Products role drives new product growth within consumer sales channels by identifying opportunities, developing product plans, and leading products from concept through launch. The role also manages cross-functional execution, commercialization, launch readiness, and post-launch handoff.

What you'll do:

• Own new product growth strategy for the assigned sales channel, inclusive of annual and long-range growth plans
• Develop a deep understanding of channel dynamics, customer needs, buyer expectations, competitive activity, pricing thresholds, and growth opportunities
• Build and maintain a channel-specific new product roadmap aligned to business priorities
• Partner with sales leadership to understand customer feedback, assortment gaps, and opportunities to strengthen the channel
• Identify and evaluate new product opportunities that can drive growth in the assigned sales channel, both within existing product categories and in new categories the business should consider entering
• Assess white space, competitive gaps, customer pain points, and emerging market trends
• Recommend and prioritize opportunities to move forward based on channel fit, sales potential, margin opportunity, and strategic value
• Conduct market and competitive research to understand product trends, pricing, positioning, and customer expectations
• Analyze sales data, customer input, competitive assortments, and channel performance to inform product decisions
• Identify where Drive can win through product features, pricing, quality, assortment, service, or speed to market
• Translate insights into clear product recommendations and business cases
• Develop business cases for new product and new category opportunities

What they're looking for:

• • 1-3 years of Product management, product development, category management, or related commercial experience
• • Product Development and Business Development Experience
• • Strong project management and cross-functional leadership skills
• • 5+ Product management, product development, category management, or related commercial experience
• • Product Development and Business Development Experience
• • Strong project management and cross-functional leadership skills
• • 8+ years of product management, category management, portfolio management, or business management experience, including demonstrated leadership or mentoring of other Product Managers
• • Bachelor's degree required in Business, Marketing, Engineering, Healthcare, or related field
• • Experience managing in-market product portfolios required
• • Track record of cross-functional leadership and executive-level communication
• • Strong experience with performance analytics, pricing strategy, and margin management
• • Experience leading cross-functional initiatives and operational execution

Benefits:

• Competitive Benefits
• Paid Time Off
• 401(k) Savings Plan
• PM Incentive Plan