Product Marketing Coordinator - North America

tonies is an interactive audio platform for children focused on screen-free play and learning. The Product Marketing Coordinator will manage the day-to-day execution of product marketing for devices, Tonie figurines, and accessories, supporting product launches through product data updates, creative asset coordination, launch tracking, approvals, and cross-functional collaboration.

What you'll do:

• Own the hands-on execution of product marketing, including change memos, product data updates, and creative asset coordination for launch readiness
• Maintain and update Salsify with accurate, current product information, ensuring change memos are reflected promptly and consistently
• Support the Product Marketing Manager in tracking and organizing product launch details from concept through execution
• Create comprehensive product copy documents and marketing briefs, incorporating confirmed product details, and guide the approval process with the Product Marketing Manager
• Partner with Content, Product, Operations, Brand, and Trade Marketing to supervise and update product launch details on the product release tracker (Google Drive/Flex/Asana)
• Work closely with the Product Marketing Manager to ensure all creative assets for launch are finalized, approved, and delivered to the appropriate owners on time
• Serve as co-owner, alongside the Product Marketing Manager, of the marketing approval process — submitting approvals through the licensor and managing the corresponding timeline and project in Asana
• Coordinate marketing asset needs for new launches in Asana, closely partnering with Creative, Trade Marketing and Sales teams
• Retrieve brand images and assets from the Tonies Brand site and licensor assets from licensor sites, organizing and storing them in the Tonies North America Google Drive
• Coordinate the availability and distribution of production samples to agency partners, and manage monthly launch samples for the Portfolio and Product Marketing team
• Support the Product Marketing Manager, and at times the Portfolio Lead, in planning for future launches by organizing timelines, calendars, and key milestones
• Coordinate the Monthly Omnichannel Overview meeting, aligning upcoming product launches and any Content/Trade/Brand implications to cross-functional owners

What they're looking for:

• Passion for early childhood entertainment and education
• Proven experience in product management, marketing coordination, or a related field
• Strong organizational skills and attention to detail
• Proficiency in project management tools such as Asana, Miro, Flex, Google Suite and Salsify
• Excellent communication skills and the ability to collaborate across departments
• A proactive self-starter with strong project management skills and a focus on process optimization
• This position is U.S.-based and requires employees to reside and work in the United States for the duration of employment