Product Marketing Management - Arthroplasty

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. They are seeking a Product Marketing Manager or an Associate Product Marketing Manager to lead, plan and execute downstream marketing for products in their Arthroplasty portfolio. The successful candidate will build relationships with key customers and internal departments to develop creative marketing and promotional plans.

What you'll do:

• Work closely with Sr Managers of Strategic Marketing and Product Directors to develop and manage promotional planning and execution for products and brands at Arthrex
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
• Annually present marketing plans to the leadership team and the PM team
• Lead a monthly review of progress and updates for the Product Director and PM team
• Meet regularly with MarComm leadership to discuss priorities and timelines for arthroplasty product promotional assets and campaigns
• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
• Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
• Ability to work with cadavers in a lab setting

What they're looking for:

• Bachelor's degree required; preferably in business, engineering or clinical
• Product Marketing Manager level requires 5 or more years' experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience. OR two years as an Arthrex Associate Product Marketing Manager OR two years as a sales representative at an Arthrex Agency required
• Associate Product Marketing Manager requires 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master's degree is required
• Ability to work with cadavers in a lab setting
• Skilled in working with different functions and effectively coordinates their activities to achieve desired results
• Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills
• Excellent public speaking and presentation skills are required
• Proven success in developing and executing promotional campaigns for product launches
• Ability to develop strategic marketing plans
• Master's degree preferred
• Orthopedic experience preferred
• Understanding of all functions involved in development, production, and marketing of product is preferred

Benefits:

• Medical, Dental and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)
• Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
• Matching 401(k) Retirement Plan
• Annual Bonus
• Wellness Incentive Program
• Free Onsite Medical Clinics
• Free Onsite Lunch