Product Marketing Manager

Netcraft is a global cybersecurity company focused on detecting and disrupting cybercrime. The Product Marketing Manager will execute post-sale go-to-market initiatives by developing renewal and expansion messaging, customer proof points, enablement materials, communications, and campaigns that support adoption, retention, and expansion.

What you'll do:

• Translate Netcraft’s positioning and message house into renewal and expansion messaging for target accounts, working closely with Account Management, Sales, and Marketing
• Be involved in building pre & post-sale enablement, including talk tracks, expansion plays, objection handling, and customer-facing proof points
• Turn launch messaging into customer-facing communications that drive adoption of new capabilities
• Brief Customer Success and Support teams on what is shipping, what it means for existing customers, and how to communicate its value clearly
• Own the customer case study program, from sourcing candidates and running interviews to shaping the narrative and supporting content production
• Manage customer review activity, including timing the ask, reducing friction for customers, and turning customer feedback into usable proof
• Maintain a library of customer quotes, metrics, outcomes, and proof points for use across collateral, campaigns, and sales conversations
• Support the Customer Advisory Board with materials, logistics, and follow-up recaps
• Be part of insight loops with Customer Success, Sales, Support, and Product to surface adoption blockers, expansion patterns, customer proof opportunities, and competitive signals
• Produce the quarterly customer newsletter, bringing together product value, usage stories, customer wins, launch updates, and relevant cybercrime threat insights
• Report on proof assets produced, enablement adoption, and campaign engagement, recognising that retention and net revenue retention are outcomes this role supports rather than owns directly

What they're looking for:

• 1–3 years of experience in product marketing, customer marketing, lifecycle marketing, or go-to-market marketing, ideally in a B2B SaaS environment
• Experience working with Customer Success and Sales teams to turn account context, customer needs, and commercial priorities into content, campaigns, and enablement materials
• The ability to translate strategic messaging into practical customer-facing materials without needing to set positioning independently
• A strong post-sale go-to-market mindset, with an understanding of how proof, enablement, and customer communication support adoption, renewal, and expansion after the deal closes
• Strong writing and communication skills across emails, messaging, customer newsletters, proof points, and customer quotes
• Confidence interviewing customers and shaping what they share into clear, credible stories that Sales and Customer Success can use
• A practical instinct for segmentation, including the ability to identify at-risk accounts, expansion-ready customers, and strong proof candidates without waiting for perfect data
• Strong organisational skills, with the ability to manage multiple programs, interviews, campaigns, and deadlines in parallel
• Sound judgment about what to handle directly, what to escalate, and when to surface customer signals
• Self-motivation, determination, resilience, and a positive, solutions-focused approach
• A genuine interest in cybercrime and internet security, including threats such as phishing, malware, brand abuse, and online fraud
• Cybersecurity experience is beneficial but not required

Benefits:

• 33 days vacation, including national holidays which can be worked if you prefer
• Generous enhanced family leave and pay
• Enhanced company sick pay from day one of employment, with additional support after your first six months’ service
• Equity Tracking Units allowing you to share in Netcraft's long term success (eligibility criteria apply)
• Hybrid and flexible working options
• 401(k) Safe Harbor Plan with employer match
• Comprehensive private health cover, including medical, dental, vision and life insurance
• Meals, snacks, and drinks provided in the office
• Two paid Learning & Development days per year plus access to learning resources such as Udemy and Coursera to support your career
• Two Volunteering Days per year, to allow you to contribute to your wider community or charity