Retail Regional Manager, East Coast

OVERVIEW:

This role exists to strategically lead, manage & drive continuous development across all aspects of the regions retail business. Accountable for achieving sales, retail KPI’s, halo impact and profit goals throughout the region you will drive people & team development, commerciality, competitor awareness & advantage, operational & omni channel excellence, effective communication with a desire to exceed goals

Responsible for the Region’s budget & wage cost management, you are both a forward & creative thinker. A cultural “north star”, inspiring leader connecting with both store teams, leaders and the wider HQ business, with the region you are accountable for creating a culture that everyone [community & team] wants to be part of.

WHAT YOU'LL BE DOING:

Responsible for:

• Talent acquisition, direct line management, development, coaching & succession planning & strategic direction of/to the Head of Stores and Store Managers throughout the region
• Ensuring the regions commercial & operational priorities are aligned with company direction
• All aspects of Store Operations, continuously reviewing best practise and finding efficiencies to enhance profit and operational/commercial solutions & sharing these to improve Gymshark Retail
• Proposing, testing, monitoring ROI, implementing new initiatives to improve Gymshark Retail
• Having & maintaining a high level of competitor & market insights, with consideration of application to improve Gymshark Retail & maintain competitive advantage. Inclusive of [but not limited to] brands, product, community & hyper local trade.
• Proactively seek & analyse data to improve the commercial performance of the region
• Building & maintaining internal relationships to better the region and act as a “retail consultant” and “region SME” to the business, offering & presenting market insights to wider retail stakeholders
• Working closely with the “Go to Market” teams [VM, Stores, Merchandising, Sweat & Retail Events], ensuring brand campaigns, NPD, peak trading periods are successfully launched IRL in line with company ambitions with hyperlocal relevancy & sensitivity throughout the region
• Working closely with the merchandising teams to ensure product ranges are graded appropriately within the region, driving sell through & commercial success
• Ensuring retail events [in store or OOH] within the region are supported effectively through the regions store teams, driving brand building, halo impact and commercial ROI. Identifying & proposing ideas & initiatives to drive events in region
• Being a coach and mentor to the instore teams & leaders within region & retail support team
• Playing an active role in consulting around retail programmes and workstreams; sharing knowledge & best practise to reduce inefficiency, maximise commercial benefit & eliminating points of frustration
• Proactively network outside Gymshark & continually scan the landscape for best practises & innovation
• Keeping self & the retail team up to date on new innovations in the retail space & ways of working
• Championing DEI and ensuring Gymshark IRL is accessible & appropriate for all

  Accountable for:

• The overall integrity & stability of the region
• Achieving sales, retail KPI’s, halo impact and profit goals throughout the region
• Efficient use of wage cost throughout region, tracking and analysing monthly to ensure effective scheduling to support conversion & NPS
• Effective management of the regions budget
• Overall regional P&L
• Effective communication throughout the region
• The store team/s journey within region; in line with the full employee life cycle. Developing HIPO’s with succession planning in collaboration with the retail training team. Growing a diverse talent pipeline throughout the region
• Thinking 12 months ahead to foresee risks & challenges whilst providing solutions and mitigation strategies
• Our teams and community experience being consistent across the region and in line with the brand [inclusive of product, VM, brand, events & sweat] across all store / event formats in region
• The store team/s journey within region; in line with the full employee life cycle. Developing HIPO’s with succession planning in collaboration with the retail training team. Growing a diverse talent pipeline throughout the region
• Working closely with the “Go to Market” teams [VM, Stores, Merchandising, Sweat & Retail Events], ensuring brand campaigns, NPD, peak trading periods are successfully launched IRL in line with company ambitions with hyperlocal relevancy & sensitivity throughout the region to deliver a best in class customer & community journey
• Working closely with the brand and retail events team building community & partnerships throughout the region to drive halo effect & commercial opportunities
• Delivering & driving Halo effect within regions markets / territories / NSO’s
• Providing the business/ HOR with comprehensive trade feedback & executive summaries
• Opening NSO’s on time, to budget & to commercial success, working with the NSO team to refine opening framework
• Managing the regions calendar and reacting to hyperlocal activities, trade & commercial opportunities
• Building a common language for flagships & stores in line with our brand, culture & values
• Minimising & reducing risk to the business, retail team & store/s

WHAT YOU'LL NEED:

Essential Skills: 

• Retail leadership & operations experience in a fast paced, high volume, high growth and agile environment
• High awareness of retail landscape; competitors & product
• P&L management & experienced with budgetary control
• Proficient & experienced people leader, understanding of ER processes
• Future focused, identifying issues / patterns / trends before they occur
• Commercial acumen
• Experienced in NSO’s
• Experience with retail labour management
• Experience in people & stakeholder management
• Strong project skills, ability to lead, manage & support multiple complex projects simultaneously
• Ability to shift between the strategic and the operational details
• Effective facilitator, storyteller and highly effective communicator both in writing & speech
• Interacting & influencing on multiple levels
• Strong interpersonal & collaboration skills
• Understanding of how to motivate & communicate to retail team/s
• Experience in decision making, negotiation and problem solving
• Willing to challenge and be challenged
• Willingness to give and receive effective feedback
• High organisation, time management and prioritisation skills 

Preferred Skills: 

• Experience working across multiple countries, preferably US
• Analytical thinking and proficient in creating business cases
• Experienced and proficient with a variety of tech and retail systems
• Ability to travel and work across time zones where required
• Change management

Please note this is a hybrid role partially based in our New York City office with travel to the stores. All candidates must be local or willing to relocate. You must also be authorized to work in the United States. 

SALARY RANGE

This role has a salary range between $130,000-150,000. We are committed to fair and consistent pay practices. The salary range shown represents the anticipated hiring range for this position and may vary depending on individual qualifications and internal equity