Senior Analyst, Analytics

Starcom is a standalone media agency that uses human expertise, technology, and analytics to drive business outcomes for brands. The Senior Analyst, Analytics supports research and analytics efforts, answers client business questions, develops test-and-learn approaches, and delivers insights for strategy, activation, and campaign measurement.

What you'll do:

• Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
• Execute consumer, media, brand, and market research that will drive the client’s business
• Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Develop and analyze media and brand targets that inform media strategies
• Apply syndicated research and proprietary agency resources to client’s business
• Evaluate new and potential data partners to identify the best resources and approaches
• Proactively educate internal and external clients on research, tools, and approaches
• Craft POVs for internal and external knowledge sharing

What they're looking for:

• 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
• Experience with quantitative or qualitative research and working with large data sets to create insights
• Familiarity with syndicated and customer data environments
• Strong communication skills both written and verbal
• Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
• Proficiency in Tableau, GoodData, Datorama, SQL a plus

Benefits:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances