Senior Manager, Media Strategy

As the Senior Manager of Media Strategy for Shopper Campaigns, you’ll lead the team responsible for developing high‑impact media strategies that connect brand partners with our shoppers in meaningful ways. You’ll guide a talented group of strategists, collaborate closely with cross‑functional teams, and influence how critical partners show up across our retail media ecosystem. This is a highly collaborative, fast-paced role that requires strong media expertise, strategic thinking, and strong leadership and communication skills. You’ll serve as a trusted advisor to both internal stakeholders and external partners, translating insights into compelling media strategies that drive performance and strengthen partner relationships.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What you’ll do

• Lead the development of shopper‑focused media strategies for key brand partners and categories.  
• Manage, mentor, and develop a team of media strategists supporting partner‑driven programs. 
• Partner with category marketing, sales, creative account management, analytics, and channel teams to build integrated, insight‑driven plans. 
• Partner with media agencies to shape media strategies, guide plan development, and ensure high-quality execution. 
• Oversee strategic frameworks, briefs, and recommendations that guide campaign execution and partner alignment. 
• Identify opportunities to enhance partner value, improve campaign performance, and evolve strategic best practices. 
• Operate effectively in a fast-paced environment, balancing multiple priorities with strong collaboration and responsiveness. 
• Serve as a trusted strategic advisor to internal stakeholders and vendor partners, delivering clear, data-driven recommendations. 

Basic qualifications

• 8+ years of experience in media strategy, retail media, digital marketing, or a related field. 
• 5+ years of people management experience. 
• 5+ years of experience in shopper marketing, media planning, and partner-driven campaign development, with demonstrated experience leading end-to-end campaign strategy and execution that drive intended outcomes. 
• Ability to translate insights into compelling strategic narratives and partner recommendations. 
• Proven ability to lead teams and manage complex cross‑functional initiatives. 
• Excellent communication and stakeholder‑management skills. 

Preferred qualifications

• Experience working directly with major brand partners or enterprise‑level advertisers. 
• Background in retail media networks or shopper‑focused marketing environments. 
• Familiarity with omnichannel media planning and measurement. 
• Comfort leading teams through change and driving strategic evolution. 

What’s in it for you
We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.