Social Media & Influencer Marketing Coordinator

Tillys is a specialty retailer of casual apparel, footwear, and accessories rooted in an active and social lifestyle. The Social Media & Influencer Marketing Coordinator supports social media, creator, influencer, affiliate, and social commerce initiatives through content creation, community engagement, campaign execution, trend identification, event support, and performance reporting.

What you'll do:

• Support the planning, execution, and growth of Tillys’ social media presence across TikTok, Instagram, Facebook, Pinterest, Snapchat, and emerging social and social commerce platforms
• Assist the Social Media Manager with maintaining the social content calendar and partnering with Marketing, Creative, E-commerce, and other cross-functional teams to ensure content is delivered on time and aligned with campaign launches and business priorities
• Create original, platform-native social content, including photography, short-form video, behind-the-scenes content, product storytelling, and trend-driven content
• Capture and edit photo and video content for social channels using DSLR or equivalent cameras and mobile devices
• Comfortable working both behind and in front of the camera as needed, supporting content creation through photography, videography, and on-camera participation for social-first content
• Contribute new social concepts, content series, activations, and platform-specific ideas designed to increase engagement, audience growth, and brand relevance
• Monitor social and cultural trends, emerging platforms, viral formats, creators, and competitor activity to identify opportunities for Tillys to participate authentically and quickly
• Support community engagement and identify opportunities to build stronger relationships with Tillys’ social audience
• Support the day-to-day management and growth of Tillys’ influencer, creator, and affiliate programs
• Identify and evaluate creators and influencers based on brand fit, audience relevance, engagement, content quality, and performance
• Manage creator communications throughout campaigns, including outreach, briefing, contracting, product selection, content deadlines, approvals, usage rights, and campaign follow-up
• Partner with the PR agency to coordinate product seeding, gifting, paid creator partnerships, and e-commerce product transfers

What they're looking for:

• • 1–3 years of experience in social media, influencer/creator marketing, digital marketing, or a related field
• • Strong understanding of TikTok, Instagram, Snapchat, Pinterest, Facebook, and emerging social platforms
• • Hands-on experience creating short-form social content, including photography and videography
• • Working knowledge of DSLR or equivalent cameras and mobile-first content creation
• • Familiarity with influencer marketing, affiliate programs, TikTok Shop, and social commerce is highly desirable
• • Comfortable working with performance metrics and translating data into actionable insights
• • Strong communication, organization, project management, and relationship-building skills
• • Ability to manage multiple campaigns, creators, deadlines, and priorities simultaneously in a fast-paced environment
• • Strong understanding of social trends, pop culture, fashion, creators, and youth culture
• • Creative, curious, highly collaborative, and comfortable bringing forward new ideas
• Retail, fashion, lifestyle, or youth-focused brand experience preferred
• • Experience with video/photo editing tools such as Adobe Creative Suite, CapCut, Canva, or similar platforms preferred

Benefits:

• 401k
• Comprehensive medical and dental benefits … vision is fully paid by us!
• Employee Discount online and in-store
• Discount on numerous attractions, travel and events
• Employee Sample Sale
• Relaxed work environment … wear what we sell in our stores
• 40 hours paid sick time granted on day 1!
• Fitness and wellness events virtually or at the office