Strategic Marketing Intern - Analytics & Segmentation, Summer 2027

Watts Water Technologies provides water products and solutions focused on delivering safe, clean water and protecting water resources. The Strategic Marketing Intern will analyze product-level sales, customer, and transaction data; develop market segmentation frameworks; and create dashboards and recommendations to support strategic marketing and sales insights.

What you'll do:

• Consolidate and organize multiple years of product-level sales data into a clean, documented, and usable dataset
• Partner with Marketing leadership to establish and apply end-market vertical segmentation standards and taxonomy
• Develop product- and bill-of-material-based classification logic to identify likely end-market verticals when customer information is unavailable
• Analyze sales, customer, and transaction data to identify trends, patterns, and business opportunities across market segments
• Conduct outreach with agency representatives and distributors to validate customer information and improve segmentation accuracy
• Create and maintain dashboards, reports, and visualizations that provide leadership with actionable market and sales insights
• Document methodologies, assumptions, data sources, and classification rules to support future business use
• Collaborate with Sales, Marketing, Finance, Operations, and external partners to gather information and align on project objectives
• Develop recommendations to improve future customer and market segmentation data collection processes
• Assume responsibility for other projects and duties as assigned by the Senior Manager of Strategic Marketing Research, Business Intelligence & Analytics

What they're looking for:

• Current student (senior status)
• Pursuing a bachelor's degree in Marketing, Business Administration, Economics, Strategy, Market Research, or a related field
• Strong analytical and problem-solving skills
• Advanced proficiency with Microsoft Excel, including PivotTables, Power Query, and lookup functions
• Experience with SQL, Python, or other data analysis tools
• Strong communication and stakeholder engagement skills
• Ability to organize, analyze, and interpret large datasets
• Strong attention to detail and ability to manage multiple priorities simultaneously
• Demonstrated commitment to integrity and respect in interactions with others, fostering a positive and inclusive work environment
• Strong sense of accountability, taking ownership of tasks and following through on commitments
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable
• Ability to remain seated at a desk or workstation for extended periods

Benefits:

• Meaningful career growth opportunities
• A positive and safe work environment
• Flexible PTO Policy – Work-life balance is important at Watts and our interns receive one (1) hour of flexible PTO for every thirty (30) hours worked. Your flexible PTO can be utilized for any type of absence.
• Paid Holidays – Celebrate the holidays with your loved ones and still get paid! You will receive the following paid holidays off during your time as an Intern with Watts. Where a holiday falls during the weekend, it will be observed on an adjacent weekday.
• Lunch and Learns – Throughout your internship, there will be opportunities for you to sign up to learn and network with some of the key strategic leaders and thought partners within our core operating model!
• This role is hybrid and is based in N Andover, MA
• You will be required to work in the office at the N Andover, MA location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).