Strategy Director

LiveArea, a PFSweb, Inc. brand, is a full-service global customer experience and commerce agency for B2C and B2B brands. Our expertise lies in connecting brands and people through creative commerce experiences that transform and enliven the customer journey from start to finish. We are a diverse team of innovators, designers, technologists and analysts who believe in the power of collaboration to rethink commonly held norms and re-invent the status quo in commerce and customer experience.

Strategy Director

We are in search of a Strategy Director. The ideal candidate is someone who is passionate about working with brands to help them understand and connect more deeply with their consumers. We are looking for someone with a knack for leveraging research, trendspotting and cultural awareness to uncover meaningful insights - and who can apply those insights to shape strategies that drive impactful experiences and results. Story-telling skills are essential. This includes the ability to craft and present compelling narratives that inspire team members and clients alike. And, most importantly, you must love to solve problems, anticipate opportunity and help people to open their minds to new possibilities.

Responsibilities:

• Maintain a deep understanding of industry and popular culture, identifying macro and micro shifts in the landscape and helping teams connect these to brand and business opportunities
• Develop strategic narratives to inspire ideas that meet clients’ needs in effective, imaginative and unexpected ways
• Ensure the highest quality strategic inputs into the experience design process
• Work with design, technology and account teams to envision new consumer journeys that cross physical and digital boundaries
• Ensure our work is achieving our clients’ broader business and marketing goals
• Nurture the capabilities and careers of junior team members while also proactively managing the team’s day-to-day activities
• Serve as the strategic leader for specific accounts, and partner with the account team to ensure we are helping clients get the highest return on their investment with us
• Work in partnership with internal teams to continually guide clients towards bold and innovative solutions, manage senior client relationships, and identify long-term opportunities outside of current projects
• Relentlessly raise the bar, pushing beyond the bounds of traditional commerce in order to blend physical and digital into a seamless brand experience

Requirements:

• 6-8+ years of experience in integrated strategy development preferably at a digital agency
• Bachelor's degree preferred
• Proven thought leadership on modern brands and today’s cultural landscape
• Desire to work collaboratively with analytics, creative, technology and account teams at varying levels of seniority
• Quantitative and qualitative research experience (tracking studies, focus groups, in-depth interviews, ethnographies) with an ability to identify and adapt insights
• Innate curiosity and a desire to understand people, culture and the world
• Experience working with retail, fashion, health and beauty clients is highly desired
• Passionate about great work, including both taking a hands-on role in its creation and the ability to talk about it in a compelling way to different audiences
• Seeks out opportunity and challenge

Pre-employment background screening and drug test will be conducted.

PFSweb Inc. is an EEO/AA - M/F/Disability/Protected Veteran Status employer.                                                                     

Job Details

• Tracking Code: 7794-651
• Job Location: Remote US, United States
• Position Type: Full-Time/Regular