Student Assistant - Marketing

Since 1906, the University of West Georgia (UWG) has been home to those who seek a transformative college experience. UWG is a leading residential, doctoral comprehensive university that offers a broad undergraduate and graduate curriculum based on a liberal arts foundation.  Nestled among the pines on a picturesque 645 acres is the University of West Georgia- a hidden gem approximately 40 miles west of Atlanta. Serving approximately 16,000+ students, and offering more than 100 programs, UWG is committed to advancing innovative academic programs and a student-centered business model. Perennially ranked by U.S. News & World Report, the Princeton Review, and Colleges of Distinction as a top national university, West Georgia offers 86 fields of study, including business, computing, nursing, education, STEM, communication and digital media, social sciences, and the fine and performing arts. UWG generates a regional economic impact of more than $650 million annually and provides a safe, quality, and affordable university experience that connects students to post-graduate career and leadership opportunities. UWG has been recognized by the Carnegie Foundation for its institutional commitment to community engagement through teaching, research and creative activities, and public service. West Georgia is one of only 119 U.S. colleges and universities to receive the elective classification in 2020 and is among only 359 institutions nationally. Dedicated to creating a first-choice university for students, alumni, employees, and communities, UWG seeks employees who will advance and support the University's mission of fulfilling the talent needs of western Georgia and the Atlanta metropolitan area, while contributing to the social, cultural, and economic development of the region and state.

The University of West Georgia offers a comprehensive total rewards package designed to support faculty and staff across multiple dimensions; health, wellness, financial security, and professional growth. Employees working at least 30 hours per week gain access to a range of health plans, including medical, dental, and vision, wellness programs, and robust retirement options through Georgia Teachers Retirement System (TRS), Optional Retirement Program, and voluntary 403(b) and 457(b) plans. Employees are granted 13 paid holidays and paid time off accruals and are eligible to participate in the University System of Georgia's Tuition Assistance Program. Fringe benefits include a variety of resources focused on employee physical, mental, financial, and social well-being through Acentra Employee Assistance Program in addition to personal financial advising with Captrust. UWG also offers exclusive discounts and special offers on entertainment, travel, and other products and services through the Perks at Work program, free access to the university recreation facility, discounted campus dining options, and more!

Living in Carrollton, "The City of Dreams," offers the advantages of city life with a small-town vibe. This progressive community with Southern flair offers plenty of shopping, restaurants, nightlife opportunities, and cultural events. Named a City of Excellence in Georgia and listed as one of the 50 Best Small Southern Towns, Carrollton is the cultural, educational, health care, and commercial center for the west Georgia region.

At the heart of Carrollton is its historic downtown and Adamson Square lined with shops, galleries, and restaurants. Each season offers unique local events and opportunities for year-round recreation. Outdoor activities abound through award-winning spaces, including an 18-mile paved walking and biking Greenbelt trail that encircles the city and passes through the UWG campus.

The city embraces the University's students, faculty, and staff, and welcomes the diversity UWG brings to the community.

Invested in education with highly rated city and county K-12 systems, both city and county public school graduation rates are 90% and above and rank among the top in the nation by U.S. News & World Report.

Are you passionate about social media, content creation, photography, design, and creating experiences that engage fellow students? Auxiliary Services is looking for a creative and motivated Student Marketing Assistant to help bring our brands, events, and student experiences to life.

In this role, you'll gain real-world marketing experience by creating social media content, designing promotional materials, capturing photos and video, assisting with campus events, and contributing fresh ideas that connect with the university community. This is an opportunity to build your portfolio, develop professional marketing skills, and see your work make an impact across campus while working on a variety of exciting projects throughout the year.

Approximately 80% of duties will support Dine West marketing and student engagement initiatives, with the remaining responsibilities supporting other Auxiliary Services departments.

• Create engaging content for Instagram and Facebook that promotes Dine West dining locations, events, promotions, and student experiences.
• Capture photos and videos at dining locations, campus events, and promotional activities.
• Assist with content planning, scheduling, and social media posting.
• Create short-form video content, including reels and behind-the-scenes features.
• Support Dine West marketing initiatives, including tabling events, giveaways, special promotions, and themed dining events.
• Maintain an organized library of photos, videos, and marketing assets.
• Assist with updating digital signage and promotional displays.
• Support marketing and promotional efforts for other Auxiliary Services departments, including retail, bookstore, and other campus services.
• Collaborate with staff to develop creative ideas that increase student engagement and awareness.

• Current UWG student in good academic standing.
• Must be enrolled in a minimum of 6 credit hours
• Must have and maintain a minimum 2.0 GPA
• Major or coursework in Marketing, Mass Communications, Public Relations, Digital Media, Graphic Design, Business, or a related field preferred.
• Active user of Instagram and Facebook with an understanding of current social media trends and best practices.
• Must have and maintain a valid Driver's License

Physical Requirements/ Working Conditions

• Ability to move throughout campus to attend events, dining locations, and marketing activities.
• Ability to stand, walk, and engage with students during tabling events, promotions, and special programs for extended periods.
• Ability to lift, carry, and set up marketing materials, displays, and event supplies weighing up to 25 pounds.
• Ability to operate a camera, smartphone, or other digital media equipment to capture photos and videos.
• Ability to work both indoors and outdoors in varying weather conditions during campus events.
• Ability to use a computer and standard office equipment for extended periods while creating content, editing materials, and managing projects.
• Ability to occasionally work evening and weekend hours to support campus events and promotional activities.

• Experience creating content for social media, personal, student organization, or professional accounts.
• Familiarity with Canva or other graphic design tools.
• Basic photography and videography skills.
• Experience editing photos or short-form video content.
• Strong written communication and storytelling skills.
• Creative thinker with attention to detail.
• Dependable, organized, and able to manage multiple projects and deadlines.
• Comfortable interacting with students and representing Auxiliary Services at campus events.
• Ability to work independently while contributing as part of a collaborative team.

• Resume
• Spring Class Schedule

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of West Georgia as determined by the University of West Georgia in its sole discretion; confirmation of the credentials and employment history reflected in your application materials, reference checks; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from the participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.

Why You'll Love This Job

• Flexible scheduling around classes
• Occasional evening and weekend hours required to support special events and promotional activities
• Work in a creative, collaborative environment
• Help shape the student experience at UWG
• Turn your ideas into campaigns that reach thousands of students