Systems and Marketing Analyst

Sun Community Federal Credit Union is dedicated to creating a culture of empathy and connection. They are seeking a Systems & Marketing Analyst to manage marketing systems, deploy member communications, and analyze data from marketing initiatives to enhance member profitability and engagement.

What you'll do:

• Manage and optimize social media profiles on platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and others, ensuring alignment with the credit union’s branding and messaging
• Stay updated on platform changes, trends, and best practices to ensure effective use of social media tools
• Manage and optimize content management systems (Online Banking messaging, in-branch digital content, and website)
• Managing audience groups for onboarding and next best cross-sell
• Campaign creation and management
• Reviewing reporting and analytics to track effectiveness of campaigns
• Develop and execute digital marketing campaigns aimed at increasing credit union membership and promoting financial products and services
• Implement lead generation tactics and conversion strategies across digital channels, including email marketing, online advertising, and content marketing
• Develop content calendars based on plan campaigns that engage target audiences and support credit union growth and member acquisition initiatives
• Monitor, analyze, and report on key performance metrics such as engagement, reach, conversion rates, and member acquisition
• Use data insights to adjust strategies, optimize campaign performance, and demonstrate the impact of digital efforts on credit union growth
• Engage with followers, respond to comments and messages, and foster a positive online community centered around financial education and member services

What they're looking for:

• Bachelor's degree in marketing, Advertising, or a related field. Or the equivalent combination of education, training, and/or experience
• 1-2 years of experience in social media maintenance and digital marketing, preferably within the financial services sector
• Proven track record of successful social media and digital marketing campaigns, with a focus on lead generation and member acquisition
• Strong understanding of social media platforms, editing features, digital marketing tools, and best practices
• Excellent written and verbal communication skills
• Proficiency in social media analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite)
• Creative mindset with the ability to generate innovative content ideas and strategies
• Ability to work independently and manage multiple projects in a fast-paced environment
• Experience with paid social media advertising and digital campaign management
• Knowledge of SEO and its integration with social media and digital strategies
• Knowledge of video photography and editing
• Familiarity with the financial services industry and credit union operations