Temporary Digital Media Coordinator - 61166043

About the Department

Responsibilities of the Digital Media Coordinator:

• Website & App Content Management
  • Manage daily content additions, copy edits, and promotional updates across website pages and mobile app interfaces.
  • Design and build visually appealing web pages, landing pages, banners, and app features that adhere to modern UI/UX principles, mobile responsiveness, and brand guidelines,
  • Audit digital properties regularly to fix broken links, update outdated media, optimize image loading speeds, and ensure compliance with accessibility standards.
  • Collaborate with IT, web developers, or external agencies to troubleshoot bugs, implement plugin updates, and test new functionality across web and app environments.
• Email Marketing & Newsletter Production 
  • Write, design, schedule, and send targeted promotional newsletters, product announcements, and nurture campaigns to external subscribers, clients, and leads.
  • Conceptualize and distribute engaging internal newsletters and executive updates to keep staff informed, connected, and aligned with company news and culture.
  • Manage email list databases, segmentation strategies, opt-in forms, and unsubscribe compliance to maintain high deliverability, open, and click-through rates.
• Graphic Design & Visual Assets
  • Design high-quality visual content including infographics, digital banners, social media graphics, video thumbnails, digital signage, and presentations slide decks using Adobe Creative Cloud (Photoshop, Illustrator, InDesign), or Canva.
  • Maintain and enforce visual identity standards across all digital platforms to ensure brand cohesion across every department.
  • Organize and maintain a digital asset management (DAM) library of logos, stock photography, brand guidelines, templates, and video archives.
• Social Media & Multimedia Content Collaboration
  • Plan, schedule, and publish web content to assist with promoting social media content of SCDVA platforms and other produces multimedia content.
  • Assist with monitoring social media channels daily for audience comments, tags, and inquiries related to web-specific content; respond in a brand-consistent tone to foster community growth and engagement.
  • Stay informed on social media algorithm updates, emerging platforms, digital tools, and creative multimedia trends to assist with keeping content fresh and competitive on digital and social platforms.
• Analytics, Reporting & Optimization
  • Monitor key metrics across web traffic (Google Analytics), app usage, and email marketing analytics.
  • Generate monthly performance dashboards summarizing digital reach, audience demographics, conversion rates, and campaign ROI.
  • Translate analytical insights into actionable recommendations to optimize graphics, copy, publishing times, and channel distribution strategies.

Position Duties

A high school diploma or equivalent. 

Applicants indicating college credit or degree(s) on the application will be required to bring a copy of college transcript to the interview.  A copy of the transcript may also be uploaded as an attachment to the application, if required by the hiring department or if desired by the applicant.  Please note that some areas of the Agency may require an official, certified copy of the transcript prior to hiring or within a specific timeframe required by that area, after hiring.  Failure to produce an official, certified transcript may result in not being hired or termination.

Additional Requirements:

• Position may require employee to work evenings and weekends.
• Position requires routine driver duties.
• Position requires frequent stooping and/or bending.
• Position requires frequent lifting: 20lbs. 
• Position requires declaration of: Essential.
• Position may be required to report to work during emergency situations.

Minimum Qualifications

Bachelor's degree and/or training certifications in marketing, communications, and journalism are preferred. 

Other Qualifications

The SC Department of Veterans’ Affairs is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related medical conditions, including, but not limited, to lactation), national origin, age (40 or older), disability or genetic information.

Supplemental questions are considered part of your official application.  Any misrepresentation will result in your disqualification from employment.  Please complete the state application to include all current and previous work history and education.  A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.

Benefits

Supplemental Questions

Required Question

Agency Information

EmployerState of South CarolinaAgency Department of Veterans' Affairs Address 1800 Saint Julian Place
Suite 305
Columbia, South Carolina, 29204 Phone803-734-0203
Website https://scdva.sc.gov/