TikTok Shop - Product Operations Manager, Brand Operation GTM

TikTok is a short-form mobile video platform focused on inspiring creativity and bringing joy. The company is seeking a Product Operations Manager to lead TikTok Shop certification programs in the U.S., define quality merchant standards, and translate global strategy into local execution. The role will conduct market research, manage go-to-market rollout, advocate for certification standards, and optimize the merchant ecosystem through data and feedback.

What you'll do:

• Market Insight & Strategy: Conduct deep-dive research into the U.S. consumer and merchant landscape. Identify certification needs and establish a robust NPS (Net Promoter Score) feedback loop to drive continuous optimization
• Standard Setting: Define and refine the "TTS Top-Tier Store" criteria, focusing on brand influence and authorization. Translate these high-level visions into actionable rules for merchant vetting and evaluation
• GTM Execution & Advocacy: Lead the rollout of GTM rules across various industry categories. Act as the primary advocate for these standards, ensuring both internal teams and external merchants fully understand and successfully complete the certification process
• Ecosystem Optimization: Analyze the effectiveness of merchant certifications and user feedback. Partner closely with Product and Strategy teams to iterate on rules that build consumer trust and foster a secure platform ecosystem

What they're looking for:

• A minimum of 1 year of experience in strategy operations or a related field
• Bachelor's degree or equivalent experience
• Ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment
• Strong analytical and problem-solving skills, with proven experience using data to drive strategic decisions and measure performance
• Experience with creator ecosystems or content-based commerce (e.g., livestream shopping, influencer-led affiliate models)
• Familiarity with US commerce best practices, merchant operation logic, and consumer behavior

Benefits:

• Additional discretionary bonuses/incentives
• Restricted stock units
• Day one access to medical insurance
• Day one access to dental insurance
• Day one access to vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term disability coverage
• Long-term disability coverage
• Life insurance