Woodward Copper Marketing Coordinator

POWDR operates Copper Mountain Resort and Woodward Copper, an action-sports destination offering skiing, riding, camps, programs, and training facilities. The Woodward Copper Marketing Coordinator manages brand storytelling, photo and video assets, social media, email communications, website content, events, and the ambassador program while supporting broader resort marketing initiatives.

What you'll do:

• Work directly with the Sr. Marketing Manager and collaborate with the greater Marketing, Events, and Woodward Copper teams to support the promotion of Woodward Copper parks, the Barn, summer camp, and overall brand
• Maintain working knowledge of Woodward Copper’s business and operations
• Be an expert in the Woodward Copper and Copper brand, voice, and visual guidelines
• Staff on- and off-site events to promote Woodward as needed
• Manage Woodward Copper’s social media channels, including Instagram, Facebook, and contributions to YouTube
• Working with the Sr. Marketing Manager, develop monthly content plans in support of Woodward Copper’s brand, events, and business goals
• Drive the creation and publishing of content
• Lead community management; monitor and respond to comments and DMs
• Monitor and tap into trends, athletes/creators, and major moments among Woodward Copper’s core audiences
• Monitor social analytics and implement learnings to optimize channel performance
• Working with the Sr. Marketing Manager, develop monthly CRM plans in support of Woodward Copper’s brand, events, and business goals
• Prepare bi-weekly e-newsletters, targeted email campaigns, and automated email campaign content. Design graphic elements using Photoshop as needed, write copy, and build all email components. Working with the Marketing Manager, ensure accuracy of all links, logos, subject lines, body content, etc. and timely delivery to Woodward audiences

What they're looking for:

• Ability to capture and edit professional quality photo and video
• Ability to work with basic photo editing and design software for marketing purposes
• Strong creative background, understands the fundamentals of marketing, and is passionate about bringing creative ideas to life across a variety of digital marketing media
• Passionate about the action sports industry and the Woodward brand
• Confident communicator who can build relationships with professional athletes, speak the language of Woodward's core audiences, tap into the culture, and connect with the people creating it
• Self-starter with the ability to work on multiple projects with little or no oversight, solve problems independently, and produce quality work on time
• Possess expert skiing or riding ability, allowing them to create content that highlights all aspects of the mountain
• Ability to work as a member of a team and understand the dynamic nature of a team environment
• Strong attention to detail, organizational and time management skills
• High School degree or equivalent
• Must be at least 18 years old
• Expert skier or snowboarder capable of riding the entire mountain

Benefits:

• This position is eligible to enroll in company subsidized medical, dental, vision, flexible spending, HSA, life/disability options
• Season pass for employees/dependents and privileges at several other resorts
• Several discount programs (i.e. food & beverage, retail/rental, tickets, etc.) also available.
• Employee housing